Allterra Solar

Fight Global Warming – Drink More Beer!

Discretion Brewing (Discretion) has retained Allterra Solar to become the first solar powered brewery in Santa Cruz County!  Discretion will purchase a solar electric system to offset the electricity consumed in the brewery process.  That’s right, climate change and energy consumption will not stop the taps from flowing at Discretion’s tap house.  Check out our conceptual design of the system to be installed this November:



The solar system is comprised of 120 SunPower Modules (29.4 kWstc) and is designed to offset approximately 66% of the brewery’s electricity usage.  Discretion will generate great economic and environmental benefit by producing their own clean electricity with solar:


Economic Benefits


Environmental Benefits


Installation Update

Allterra Solar’s engineering team finalized design details for the building permit submittal and installation of the system is tentatively scheduled for November 2014.  Follow Allterra Solar on Facebook or Twitter to learn more about the installation schedule and solar startup celebration.


About Discretion Brewing

Discretion Brewing has exploded onto the local beer scene in Santa Cruz County.   Since March 2013 Discretion has had nothing but success. Kathleen and Rob Genco, the owners, have ensured Discretion lives up to their core values of wisdom, wit, and kindness, and of course, exquisite beer, through going solar and responsible sourcing of ingredients.  Discretion is now one of two breweries in Santa Cruz County that utilizes organic ingredients and brews beer onsite.  Located at 2703 41st Street in Soquel, Discretion is the perfect place to meet friends, grab a bite, and will soon be an example of how solar energy really can power innovation and exquisite beer brewing.