Solar Energy Blog
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Why is California Threatening to End Rooftop Solar?
A steady chorus of California politicians, high priced consultants and labor activists have been singing a similar tune in Sacramento lately. It goes something like this; “Net Energy Metering, or NEM, is a $3 billion subsidy for rich people with solar paid for by...
Santa Cruz Sentinel Op Ed | Solar Fight About Utility Profits
Originally Appeared in the Santa Cruz Sentinel 5/19/21. Click here to subscribe to the Santa Cruz Sentinel. Op Ed By Dave Rosenfeld Editor’s note: The Sentinel recently published a Guest Commentary critical of rooftop solar credits. The following Commentary provides...
Solar Under Threat On Central Coast | An Open Letter to 3CE
Dear Central Coast Community Energy, California is a solar leader. We are asking you to make it easier, not harder, for more people in 3CE territory to go solar, to meet 3CE’s bold commitments to clean energy and to maximize the public benefits of our area’s...
$6,600 Federal Tax Credit When You Go Solar
Americans are waking up in 2021 realizing that 2020 wasn't a bad dream and that they still have to pay taxes on the income they earned. While most of us would prefer that 2020 be omitted from the official record, taxes and all, you can count on Uncle Sam to come...
Top 10 Reasons to Choose Allterra for Your Solar Project
Considering a home improvement project that requires a professional? For many homeowners, the most stressful and painstaking part of the project is finding a licensed and reliable contractor. Solar is no different and while there are a multitude of reasons to hire...
Cleaning Your Solar Panels
Cleaning Your Solar System Congratulations on going solar! Whether your installation occurred last week or many years ago, it is important to know how to keep the panels clean to maximize production and cost savings. While rain is helpful in keeping the system...
Allterra’s COVID-19 Safety Plan
Solar has been deemed essential by the state of California and we are excited to get back to work. We've spent the last six weeks preparing our staff, office and vehicles to safely resume operations and wanted to share what we're doing. Watch the video below to...
Ross Clark, Earth Matters | Solar in a time of coronavirus
[Originally published April 4th, 2020 at Santa Cruz Sentinel] My daughter has hosted a set of family discussions about what our family can do to slow climate change. Her dilemma is that we already have rooftop solar and an electric vehicle so options seemed limited....
5 Common Misconceptions About Solar Energy
The residential and commercial use of renewable energy, particularly solar, is slowly but steadily rising. California alone reported 127,000 residential photovoltaic (PV) systems in 2017, and given the state’s new regulations mandating solar panels on newly built...
Electric Vehicles (EV) & Solar Have Never Made More Sense
Did you know? A typical person will drive their Electric Vehicle (EV) 10,000 miles in a year. To fully charge an EV each day would require six panels and the solar investment would pay for itself in about 4 years. Converting the sun's energy directly into driving...
Video | Adapting to Climate Change on California’s Central Coast
Can you imagine the Central Coast devoid of beaches or redwood forests? Allterra Solar is committed to climate action and adaptation. To learn more about how you can reduce your carbon footprint and save money, visit allterrasolar.com Below is a new video from...
Solar Supports Community Radio at KSQD 90.7fm
Santa Cruz, CA - Allterra Solar and KSQD 90.7fm are teaming up to offer residents in the radio station's broadcast area a win-win-win. Solar Supports Community Radio – KSQD 90.7fm Promotion Details: $500 will be donated to KSQD for each volunteer, board...
Allterra Solar’s Net Promoter Score (NPS) is Worth Writing Home About
Net Promoter Score (NPS) is a mechanism that is used to evaluate the loyalty of a firm's clients. It is seen an alternative to traditional research on client satisfaction. NPS is used by two thirds of Fortune 1000 companies as it correlates to revenue growth. NPS is...
Request to Congressman Panetta for a Permanent Extension of the Federal Solar Tax Credit (ITC)
Congressman Panetta, First, I would like to thank you for your service and dedication to our District. You have represented us well and have been working on policy that has real impact on your constituents. I want to get right to my point: the reason for this letter...
How will the financial pain of a PG&E bankruptcy be spread?
According to a new Greentech Media article, the rate payers in PG&E service territory stand to bear the brunt of a PG&E bankruptcy.: "Who stands to be hurt most by PG&E's financial crisis? The short answer to this question is, beyond the shareholders who...
2019 Final Year for Full Solar Tax Credit – Sign Up Now
Allterra Solar is already booking into Spring 2019 for installations. To ensure your system is installed in the current tax year, please schedule your free home evaluation now. Click here to be taken to our quote request page. The federal solar tax credit, also known...
Allterra To Donate Free Solar Systems to Local Non-Profits & Service Organizations
Allterra is donating four solar systems to local non-profits and community service organizations as a part of its Power Positive Campaign. Each system is valued at $20,000 and will be 100% free to the winning recipients. Allterra is accepting nominations through the...
Discretion becomes first Green Certified brewery in Santa Cruz County
Case Study: Discretion Brewing Santa Cruz County’s First Solar-Powered and Green Certified Brewery For the owners of Discretion Brewing, it was never just about the beer. Their organic ales and lagers may steal the limelight, but the true purpose of their...