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Amanda Rotella, from the Santa Cruz Economic Development Journal, recently interviewed James Allen:

Allterra Solar is a familiar name in Santa Cruz. You’ve seen the branded vehicles, attended events they’ve sponsored, and possibly had them out to your house for a solar evaluation. We interviewed founder James Allen to learn a bit more about how the business got started and why they choose Santa Cruz.

Read more here: https://choosesantacruz.com/journal/2018/allterra