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Spring Industry Mixer – Adapting To Water Shortages

Abundant inexpensive water has been taken for granted for centuries but as California's drought persists, businesses, residents and government are grappling with the possibility of significant water curtailments for the fourth straight year. Is this the new normal?...

2014 Economic Impact Report

It is easy to forget the importance of hiring locally owned and operated companies. As many people gravitate to big box retailers like Home Depot or national service companies like Comcast, we tend to forget small businesses in the United States are fundamental to our...

Allterra Solar Voted Best Solar Company For Fifth Year in a Row

The results are in and the winners have been announced. The award for Best Solar Company in Santa Cruz - 2015 goes to...*drum roll sound effect*...Allterra Solar! The Santa Cruz based solar and environmental consulting company has won the award for five consecutive...

Study Shows Significant Home Value Increases from Solar PV

As solar energy gains momentum and people become more aware of its benefits an interesting real estate trend has emerged; purchasing solar PV increases your homes value.  Lawrence Berkeley Laboratory and the Department of Energy have found homes with solar PV in...

Discretion Brewing Harnesses the Sun

Soquel, CA - Discretion Brewing in Soquel, CA has begun harvesting the energy in sunlight becoming the first solar-powered brewery in Santa Cruz County.  Discretion’s 30 kilowatt photovoltaic (PV) system was designed, engineered and installed by Allterra Solar. The...

Fight Global Warming – Drink More Beer!

Discretion Brewing (Discretion) has retained Allterra Solar to become the first solar powered brewery in Santa Cruz County!  Discretion will purchase a solar electric system to offset the electricity consumed in the brewery process.  That’s right, climate change and...

PG&E has Raised Rates, Again

Customers will be paying nearly $100 a year more after the California Public Utilities Commission (CPUC) approved new rate hikes